News

Yellow Was Then. Yellow Is Now. Sporting Lagos Are Back.

The danfo is back on the road.

The Swoosh Is Out. The Three Stripes Are In. Nigeria's Kit Future Just Changed.

End of an Era?

AI, Football and the New Language of Fandom

Inside Google's partnerships with Arsenal FC, FC Barcelona, FC Bayern München, Liverpool FC, and Paris Saint-Germain

Pinterest Becomes Brighton Women’s First Standalone Front-of-Shirt Sponsor

Brighton & Hove Albion Women have announced a landmark four-year partnership with Pinterest, with the platform becoming the club's first-ever standalone front-of-shirt sponsor for the women's team. More than a traditional sponsorship, the collaboration will centre around matchday style, creator collaborations, player

adidas Brings Back the Classics with Bayern Munich's 2026/27 Away Kit

A clean white base, a vintage crest and subtle nods to Bayern's glory years make the club's latest away shirt one of adidas' strongest retro-inspired releases yet.

Built for Speed: Nike Unveils New Mercurial Vapor and Superfly Football Boots

Nike has unveiled the latest evolution of its iconic Mercurial line, introducing two distinct football boots designed around different interpretations of speed: the Mercurial Vapor 17 and Mercurial Superfly 11.

adidas and Jamaica Football Federation Drop Culturally-Driven Jersey Collection ahead of 2026 World Cup

After recently released capsule collection, adidas Football and Jamaica football federation, in collaboration with the Bob Marley Foundation, has introduced a new Home and Away Jersey “Kit for Legends” release paying tribute to the late Allan “Skill” Cole former Jamaican international and close friend of Bob Marley. The launch connects

adidas and the Bob Marley Foundation Link Football, Music and Freedom in New Capsule Collection

Where football meets musical legacy

Footballer Alexia Putellas’ First Nike Player Edition Is a Boot Fit For The Queen

* Alexia Putellas’ Player Edition of the Phantom 6 features a bespoke design that highlights her longstanding connection to the number 11 and includes her Nike logo for the first time. * Unmistakable design details celebrate Alexia’s story, setting a precedent for elevating women’s voices in product storytelling and reinforcing

PUMA Unveils “ITRI” The Official Match Ball for AFCON 2025 in Morocco

Blending sport and heritage, PUMA’s new AFCON 2025 match ball, ITRI, draws inspiration from Morocco’s zellij mosaic art, a vibrant fusion of culture, craft, and continental

Jude Bellingham Stars in Louis Vuitton’s SS26 Campaign

A fusion of British flair and Pharrell’s countryside escapism.

Adidas Unveils Club World Cup Official Match Ball, Inspired by the American Flag

Brace up for a Summer of Soccer

adidas Unveils KONEKTIS: The Official Match Ball for UEFA Women’s EURO 2025

Today, adidas proudly revealed KONEKTIS, the Official Match Ball of the UEFA Women’s EURO 2025, as anticipation for the tournament builds. With just six months to go until the competition kicks off and the final draw imminent, KONEKTIS brings innovative design, cutting-edge technology, and a tribute to Switzerland,

Louis Vuitton to Release LV Footprint Astro-Inspired Sneakers

Available in five vibrant colors

Bayer Leverkusen to Debut Emotional Documentary Series 'A Dream Come True' on Prime Video This September

Celebrating historic double winning season