lifestyle

Udinese Takes Its Third Kit to Milan Fashion Week, With Maduka Okoye in the Spotlight

Football kits at fashion week is not a new idea. But doing it well is something else entirely.

Before They Were Goalposts, They Were Flip Flops-The Havaianas x KidSuper Story Makes More Sense Than You Think

Havaianas and Football Go Way Back

The Swoosh Is Out. The Three Stripes Are In. Nigeria's Kit Future Just Changed.

End of an Era?

AI, Football and the New Language of Fandom

Inside Google's partnerships with Arsenal FC, FC Barcelona, FC Bayern München, Liverpool FC, and Paris Saint-Germain

Umbro’s “Away Days” Brings Football Style to the Journey

Away days have always been about more than the 90 minutes. There’s the early start, the train journey, the packed bag and the anticipation of arriving somewhere unfamiliar with your club colours in tow. For Autumn/Winter 2026, Umbro builds its latest Sports Culture collection around that feeling.

Shutabug' Returns With The Beautiful Game Deluxe Edition for WAFCON 2026

The Lagos-based multidisciplinary artist returns with a deluxe edition of his viral The Beautiful Game series this time celebrating the women reshaping African football.

Germany vs Côte d’Ivoire Community Screening Recap, Berlin

Football has a unique way of bringing people together, and that spirit was on full display at Berlin Global Village, where members of the Ivorian diaspora gathered to watch Côte d’Ivoire take on Germany in a celebration that extended far beyond the final score. Hosted by the Embassy of

Where to Watch the World Cup in Berlin: Birdie's Editor Picks

Berlin doesn't do football half-heartedly, and World Cup summer 2026 is shaping up to prove it. From rooftop pools to gallery openings, the city's venues are turning match days into full cultural events. Here's where the Birdiefootball team will be watching this summer.

Built for Speed: Nike Unveils New Mercurial Vapor and Superfly Football Boots

Nike has unveiled the latest evolution of its iconic Mercurial line, introducing two distinct football boots designed around different interpretations of speed: the Mercurial Vapor 17 and Mercurial Superfly 11.

Birdie Digest: The Gunners Are Back, France's Squad Film, Nike's Big Tease & The Female Fandom Takeover

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These Creatives are Reimagining the Game Through Petals and Play

We spotted some creative' works exploring this intersection, using football as both inspiration and material. What emerges is a more poetic interpretation of the sport one that replaces grass with petals, and tackles with texture.

When Jumpman Meets the Seleção: Jordan Brand Steps Into International Football

For decades, the Jordan Brand logo has represented greatness in basketball culture. Now, the iconic Jumpman is stepping onto one of football’s biggest stages through a new partnership with the Brazilian Football Confederation and the Brazil national football team. The collaboration marks the first time Jordan Brand has partnered

A Look at Football’s Presence During Paris Fashion Week 2026

One of the most exciting ways the intersection of football and fashion continues to show itself is during fashion week.

When AFCON Comes to Berlin: Inside the Maaya Public Screening with Birdiefootball

AFCON 2025 came alive in Berlin as Maaya hosted the city’s biggest public viewings, bringing together football, music, fashion, and food under one roof. From country-led DJs and cultural cuisine to vibrant crowds showing up in style, the watch party became more than matchday viewing.

Nike Mind Game: Where Sports, Focus and Feeling Collide

Nike’s latest innovation starts with the mind.

Kylian Mbappé Stars in Dior’s SS26 Campaign, Where Football Meets Fashion Theatre

From the pitch to Parisian luxury, Mbappé fronts Dior’s SS26 campaign in a moment where football and fashion move as one.