Staff

More Than a Kit - Marseille's Pink October Shirt Is a Statement That Goes Beyond Football

October is Breast Cancer Awareness Month, and Olympique de Marseille have marked it in a way that goes well beyond slapping pink on an existing shirt. In partnership with PUMA, Les Marseillaises the club's women's team have unveiled a limited edition jersey designed specifically for the

Udinese Takes Its Third Kit to Milan Fashion Week, With Maduka Okoye in the Spotlight

Football kits at fashion week is not a new idea. But doing it well is something else entirely.

Chelsea FC Brings New Life to a Community Football Pitch in Ecuador

In Guayaquil, Chelsea has turned a community futsal pitch into a fresh space for football, connection and the next generation.

On Is Taking Its Swiss Design Language to Football, With Mbappé Leading the Way

It's On! Football has a new sportswear player.

Oktoberfest Meets Football on Bayern’s New Floral Jersey

It is the most wonderful time of the year (in Munich)

Juventus and Adidas Turned Kit Leaks Into the Whole Campaign

The Leak is the Story

Before They Were Goalposts, They Were Flip Flops-The Havaianas x KidSuper Story Makes More Sense Than You Think

Havaianas and Football Go Way Back

Yellow Was Then. Yellow Is Now. Sporting Lagos Are Back.

The danfo is back on the road.

AI, Football and the New Language of Fandom

Inside Google's partnerships with Arsenal FC, FC Barcelona, FC Bayern München, Liverpool FC, and Paris Saint-Germain

Umbro’s “Away Days” Brings Football Style to the Journey

Away days have always been about more than the 90 minutes. There’s the early start, the train journey, the packed bag and the anticipation of arriving somewhere unfamiliar with your club colours in tow. For Autumn/Winter 2026, Umbro builds its latest Sports Culture collection around that feeling.

Pinterest Becomes Brighton Women’s First Standalone Front-of-Shirt Sponsor

Brighton & Hove Albion Women have announced a landmark four-year partnership with Pinterest, with the platform becoming the club's first-ever standalone front-of-shirt sponsor for the women's team. More than a traditional sponsorship, the collaboration will centre around matchday style, creator collaborations, player

Arsenal's Third Kit Campaign Brings London's Creative Culture to the Pitch

Football, Music and Culture: The Arsenal State of Mind

adidas Brings Back the Classics with Bayern Munich's 2026/27 Away Kit

A clean white base, a vintage crest and subtle nods to Bayern's glory years make the club's latest away shirt one of adidas' strongest retro-inspired releases yet.

Germany vs Côte d’Ivoire Community Screening Recap, Berlin

Football has a unique way of bringing people together, and that spirit was on full display at Berlin Global Village, where members of the Ivorian diaspora gathered to watch Côte d’Ivoire take on Germany in a celebration that extended far beyond the final score. Hosted by the Embassy of

After The Whistle Returns: Racky Revisits World Cup History Through Legacy, Memory and Football Culture

After the whistle comes the culture. The game ends, but the story doesn’t.

Where to Watch the World Cup in Berlin: Birdie's Editor Picks

Berlin doesn't do football half-heartedly, and World Cup summer 2026 is shaping up to prove it. From rooftop pools to gallery openings, the city's venues are turning match days into full cultural events. Here's where the Birdiefootball team will be watching this summer.