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Udinese Takes Its Third Kit to Milan Fashion Week, With Maduka Okoye in the Spotlight
Football kits at fashion week is not a new idea. But doing it well is something else entirely.
Udinese Calcio has unveiled its new 2026/27 third kit during Milan Fashion Week, bringing the club’s Friulian identity into a setting usually reserved for fashion houses and designers and of course the club's goalkeeper and internet's favorite Maduka Okoye as the star of the show.
The Nigerian goalkeeper has been having a major moment away from the pitch lately, becoming an internet favorite after his appearance around the 2026 World Cup and attracting plenty of attention for his style and presence.
It’s an interesting choice. Rather than presenting the third kit purely as another piece of matchday equipment, the imagery makes it feel closer to a fashion editorial. Okoye, the cream shirt, the city backdrop and the understated styling all give the jersey a life beyond the pitch.
This isn't exactly new territory for Udinese. The club has used Milan Fashion Week to present its third kits before, including collaborations with emerging designers through Camera Moda Fashion Trust. This year the collaboration was held with Camera Mode Fashion Trust.
Created with Macron Football and designed by Giuseppe Buccinnà, the shirt celebrates Udinese’s 130-year history through a more contemporary lens.
Do you like the kit and launch concept? Leave us a comment below.
