More Than a Kit - Marseille's Pink October Shirt Is a Statement That Goes Beyond Football

October is Breast Cancer Awareness Month, and Olympique de Marseille have marked it in a way that goes well beyond slapping pink on an existing shirt. In partnership with PUMA, Les Marseillaises the club's women's team have unveiled a limited edition jersey designed specifically for the

Show Up. Kick a Ball. Have a Croissant.- In Conversation with Soccer and Croissants

Fresh Croissants and a Pitch in Brooklyn

Udinese Takes Its Third Kit to Milan Fashion Week, With Maduka Okoye in the Spotlight

Football kits at fashion week is not a new idea. But doing it well is something else entirely.

Chelsea FC Brings New Life to a Community Football Pitch in Ecuador

In Guayaquil, Chelsea has turned a community futsal pitch into a fresh space for football, connection and the next generation.

On Is Taking Its Swiss Design Language to Football, With Mbappé Leading the Way

It's On! Football has a new sportswear player.

Oktoberfest Meets Football on Bayern’s New Floral Jersey

It is the most wonderful time of the year (in Munich)

Juventus and Adidas Turned Kit Leaks Into the Whole Campaign

The Leak is the Story

Before They Were Goalposts, They Were Flip Flops-The Havaianas x KidSuper Story Makes More Sense Than You Think

Havaianas and Football Go Way Back

Yellow Was Then. Yellow Is Now. Sporting Lagos Are Back.

The danfo is back on the road.

The Swoosh Is Out. The Three Stripes Are In. Nigeria's Kit Future Just Changed.

End of an Era?

AI, Football and the New Language of Fandom

Inside Google's partnerships with Arsenal FC, FC Barcelona, FC Bayern München, Liverpool FC, and Paris Saint-Germain

Umbro’s “Away Days” Brings Football Style to the Journey

Away days have always been about more than the 90 minutes. There’s the early start, the train journey, the packed bag and the anticipation of arriving somewhere unfamiliar with your club colours in tow. For Autumn/Winter 2026, Umbro builds its latest Sports Culture collection around that feeling.

Pinterest Becomes Brighton Women’s First Standalone Front-of-Shirt Sponsor

Brighton & Hove Albion Women have announced a landmark four-year partnership with Pinterest, with the platform becoming the club's first-ever standalone front-of-shirt sponsor for the women's team. More than a traditional sponsorship, the collaboration will centre around matchday style, creator collaborations, player

Arsenal's Third Kit Campaign Brings London's Creative Culture to the Pitch

Football, Music and Culture: The Arsenal State of Mind

Shutabug' Returns With The Beautiful Game Deluxe Edition for WAFCON 2026

The Lagos-based multidisciplinary artist returns with a deluxe edition of his viral The Beautiful Game series this time celebrating the women reshaping African football.