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A Look at Football’s Presence During Paris Fashion Week 2026
One of the most exciting ways the intersection of football and fashion continues to show itself is during fashion week.
Seun Omodara
When AFCON Comes to Berlin: Inside the Maaya Public Screening with Birdiefootball
AFCON 2025 came alive in Berlin as Maaya hosted the city’s biggest public viewings, bringing together football, music, fashion, and food under one roof. From country-led DJs and cultural cuisine to vibrant crowds showing up in style, the watch party became more than matchday viewing.
Bukayo Saka Writes His Own Story: Inside the New Balance Furon v8 ‘7egacy’
New Balance is handing over the pen and Bukayo Saka is writing his legacy in perfect ink. Faith, Football & Style Unlocked
Pitch Perfect: Kéré Architecture Brings Architectural Design to Football Culture
When architecture meets football, design takes on a new rhythm. Kéré Architecture’s award-winning jersey for the Berlin Architecture Football Championship transforms bold geometry into movement — proving that creativity, like the game, thrives on structure and flow.
In Conversation- Racky Sow
After the whistle comes the culture. The game ends, but the story doesn’t.
Pentagames: How Agbobly Wove Togolese Football Culture Into Grief and Joy at NYFW
Football, memory, and fashion entwined
LIVE FROM EARTH x Nike Total 90: A Berlin Spin on a Football Icon
Music x Football
In Conversation- Hattie Crowther
From Hull to East London, one designer is redefining how we see football, fashion, and the space in between. With a sharp eye for storytelling and a deep respect for heritage, she’s blending sport, culture, and politics into garments that go far beyond the pitch.
Jude Bellingham x adidas Originals: A Retro-Inspired Collection with Modern Flair
Retro, stylish, premium, iconic
More Than Fabric: The Kits Ushering in a New Chapter for Women’s Football in Canada
Bold. Vibrant. Unapologetic.
Germany and adidas Celebrate 125 Years of Football History with a Retro-Inspired Anniversary Jersey
The Stuffs Legends are made of
Sustainable Football: Eco-Friendly Clubs Making a Difference
Football for Social Change
Hummel Revives the Iconic Denmark 1988 Jersey – A Retro Comeback You Can’t Miss!
Straight out of Stranger Things
Nike Unveils New NWSL Away Kits Celebrating Club Identities and Communities
Bold. Innovative. Community-driven. Iconic.
How New League Format is Reshaping Fan Engagement and Creating a New Era of Football Culture
Fresh, Exciting and Entertaining
Adidas Unveils Club World Cup Official Match Ball, Inspired by the American Flag
Brace up for a Summer of Soccer