Birdie Team

PUMA Unveils “ITRI” The Official Match Ball for AFCON 2025 in Morocco

Blending sport and heritage, PUMA’s new AFCON 2025 match ball, ITRI, draws inspiration from Morocco’s zellij mosaic art, a vibrant fusion of culture, craft, and continental

World Cup Countdown Begins: Germany’s Last Dance with adidas, The Rise of Luxury x Football Partnerships: Fashion’s New Favorite Game, Creative Corner

This week, we look at how football connects with style and creativity, from new kits and luxury collabs to designers using the game to tell cultural stories.

FC Barcelona × AMIRI Merge Luxury with the Pitch

FC Barcelona steps into luxury off the pitch, teaming up with Los Angeles–based fashion house AMIRI as their new formalwear partner blending Catalan heritage with Californian craftsmanship in a tailored expression of football elegance.

Jude Bellingham Stars in Louis Vuitton’s SS26 Campaign

A fusion of British flair and Pharrell’s countryside escapism.

Nike x Palace: Rewriting Football Style Through a Skate Lens

Skating is a lifestyle

adidas x Arsenal Rewind to the ‘90s Glory Days with the Bring-Back Collection

Nostalgia hits again

FC Barcelona to Feature Ed Sheeran Logo on Special El Clásico Shirt with Spotify

In love with the Shape of Play

Best Looks from the International Break | New Wave of Football x Fashion Collabs | Creative Corner ft. Unwanted FC

Sweet Caroline

Nike x Air Afrique: A Masterclass in Cultural Storytelling

When Nike taps into diasporic memory, it hits deep. ✈️

Rains x Umbro: Minimalism Meets the Beautiful Game

Pressure Applied: Rains x Umbro

Adidas and Real Madrid Unveil Third Kit That’s Pure Blue Magic

Adidas and Real Madrid have unveiled their third kit for the upcoming season, paying tribute to a memorable era in the club’s history. The shirt comes in a rich navy tone, a nod to the legendary stands of the Santiago Bernabéu, and draws inspiration from the club’s blue

A Bold Blend of Festivals, Football, and Girl Power in the New Spice Girls Drop

90's coded and chic

New Kit Alert: Nigeria’s 2025 Nike Women's National Kits Are Fire.

To be worn at the WAFCON in June.

AC Milan unveils the first Women's collection

Timeless and elegant

Celebrities You Didn't Know are Football Clubs Owner

In the past years we have seen a growing trend of TV stars entering into the sports ownership space, blending entertainment with the business of football. Get to know some of them

Arsenal x Aries: Limited-Edition Streetwear Collection Drops

Made for the Arsenal Faithful