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A Look at Football’s Presence During Paris Fashion Week 2026
One of the most exciting ways the intersection of football and fashion continues to show itself is during fashion week.
It’s a space where culture, identity, and creativity collide and football fits naturally into that conversation. From designers and sportswear brands to footballers themselves using fashion as a form of self-expression, the possibilities are endless, and there’s still so much room for brands to leverage this platform.
Oluwaseun Omodara
Paris Fashion Week has always stood out as a city that consistently embraces football within its fashion ecosystem. Season after season, the runways, front rows, and collaborations reflect how deeply the sport is woven into Parisian culture. At this year’s shows, BirdieFootball editor Seun spotted several moments where football and fashion came together in meaningful and unexpected ways.
Nike x PSG x 3Paradis
One of the standout moments came from French fashion label 3Paradis during its Autumn/Winter 2026 runway show titled “Rest in Paradis.” The collection served as a tribute to those who have passed but remain alive in memory emotional, reflective, and deeply human.
Among the looks was the Nike x PSG x 3Paradis jersey, seamlessly integrated into the runway. It wasn’t just a football shirt; it was presented as a cultural garment, blending sport, remembrance, and Parisian identity. A quiet but powerful reminder of how football kits can live beyond the pitch.
Marcelo/adidas x Willy Chavarria Show
Before even getting to the surprise appearance of former Real Madrid star Marcelo, the adidas Originals x Willy Chavarria collection itself demanded attention. The runway was filled with bold energy, Mexican-inspired jerseys, custom adidas Predator boots, dramatic silhouettes, and a strong sense of community.
The show blurred the lines between sport, fashion, and performance, with live musical moments adding to the atmosphere. Marcelo walking the runway felt natural, not forced. Romeo Beckham also made an appearance, reinforcing the show’s mix of sport, fashion, and celebrity.
Oluwaseun Omodara
Sakina Karchaoui at the sacai FW26 Show
Football’s presence wasn’t limited to the runway. PSG and France international Sakina Karchaoui was spotted at the sacai Fall/Winter 2026 show, wearing a striped brown set that balanced elegance with ease. Her appearance highlighted how footballers today are not just athletes but style figures, moving comfortably within high-fashion spaces.
Paris Fashion Week once again proved that football doesn’t need to try hard to belong in fashion, it already does. From jerseys reimagined as runway pieces to players becoming part of the fashion narrative, the relationship continues to evolve. And if this season showed us anything, it’s that the game’s influence on style is only getting stronger.
Oluwaseun Omodara
