Arsenal and England player Alessia Russo has officially kicked off the first edition of her youth tournament, a project designed to champion young girls stepping into the world of football and to widen access to the game at grassroots level. This new competition, called The Alessia Cup, brought together 180
Football for Social Change
Adidas and Arsenal are proudly marking the fourth year of the impactful No More Red initiative, which first launched in January 2022. The program, designed to tackle the root causes of youth violence and provide safe spaces for young people, continues to create meaningful change within the community. View this
Preserving legacy and empowering fans to become stakeholders
Delving into a recently launched football academy in Nigeria by Burna Boy to train young players, also a reality TV program, to provide scouting opportunities and accessibility for aspiring athletes.
Save the Children, an organization dedicated to protecting children at risk and securing their futures for over a century, will now feature on the jerseys of Juventus's men's and women's first teams
Most charitable young football players
Arsenal and adidas have teamed up for the third consecutive year to continue their “no more red” campaign an initiative to help keep young people safe from knife crime and youth violence. For the first time, the men’s team would wear a signature white kit at home for the
In a bid to further strengthen its partnership as AC Milan’s official style and culture curator, Off-White and the club has collaborated with Fondazione Milan which is the club’s charity organization to not only renovate the Youth’s sport center but also release a limited edition T-Shirts with
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