This week, we look at how football connects with style and creativity, from new kits and luxury collabs to designers using the game to tell cultural stories.
FC Barcelona steps into luxury off the pitch, teaming up with Los Angeles–based fashion house AMIRI as their new formalwear partner blending Catalan heritage with Californian craftsmanship in a tailored expression of football elegance.
A fusion of British flair and Pharrell’s countryside escapism.
Skating is a lifestyle
Nostalgia hits again
In love with the Shape of Play
Sweet Caroline
When Nike taps into diasporic memory, it hits deep. ✈️
Pressure Applied: Rains x Umbro
Adidas and Real Madrid have unveiled their third kit for the upcoming season, paying tribute to a memorable era in the club’s history. The shirt comes in a rich navy tone, a nod to the legendary stands of the Santiago Bernabéu, and draws inspiration from the club’s blue
90's coded and chic
To be worn at the WAFCON in June.
Timeless and elegant
In the past years we have seen a growing trend of TV stars entering into the sports ownership space, blending entertainment with the business of football. Get to know some of them
Made for the Arsenal Faithful
Industry leaders discuss football's future at WFS
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