PUMA Unveils “ITRI” The Official Match Ball for AFCON 2025 in Morocco

Blending sport and heritage, PUMA’s new AFCON 2025 match ball, ITRI, draws inspiration from Morocco’s zellij mosaic art, a vibrant fusion of culture, craft, and continental

World Cup Countdown Begins: Germany’s Last Dance with adidas, The Rise of Luxury x Football Partnerships: Fashion’s New Favorite Game, Creative Corner

This week, we look at how football connects with style and creativity, from new kits and luxury collabs to designers using the game to tell cultural stories.

FC Barcelona × AMIRI Merge Luxury with the Pitch

FC Barcelona steps into luxury off the pitch, teaming up with Los Angeles–based fashion house AMIRI as their new formalwear partner blending Catalan heritage with Californian craftsmanship in a tailored expression of football elegance.

Jude Bellingham Stars in Louis Vuitton’s SS26 Campaign

A fusion of British flair and Pharrell’s countryside escapism.

Pitch Perfect: Kéré Architecture Brings Architectural Design to Football Culture

When architecture meets football, design takes on a new rhythm. Kéré Architecture’s award-winning jersey for the Berlin Architecture Football Championship transforms bold geometry into movement — proving that creativity, like the game, thrives on structure and flow.

Nike x Palace: Rewriting Football Style Through a Skate Lens

Skating is a lifestyle

adidas x Arsenal Rewind to the ‘90s Glory Days with the Bring-Back Collection

Nostalgia hits again

In Conversation- Racky Sow

After the whistle comes the culture. The game ends, but the story doesn’t.

FC Barcelona to Feature Ed Sheeran Logo on Special El Clásico Shirt with Spotify

In love with the Shape of Play

Best Looks from the International Break | New Wave of Football x Fashion Collabs | Creative Corner ft. Unwanted FC

Sweet Caroline

Pentagames: How Agbobly Wove Togolese Football Culture Into Grief and Joy at NYFW

Football, memory, and fashion entwined

Nike x Air Afrique: A Masterclass in Cultural Storytelling

When Nike taps into diasporic memory, it hits deep. ✈️

Rains x Umbro: Minimalism Meets the Beautiful Game

Pressure Applied: Rains x Umbro

LIVE FROM EARTH x Nike Total 90: A Berlin Spin on a Football Icon

Music x Football

Adidas and Real Madrid Unveil Third Kit That’s Pure Blue Magic

Adidas and Real Madrid have unveiled their third kit for the upcoming season, paying tribute to a memorable era in the club’s history. The shirt comes in a rich navy tone, a nod to the legendary stands of the Santiago Bernabéu, and draws inspiration from the club’s blue

In Conversation- Hattie Crowther

From Hull to East London, one designer is redefining how we see football, fashion, and the space in between. With a sharp eye for storytelling and a deep respect for heritage, she’s blending sport, culture, and politics into garments that go far beyond the pitch.