Jude Bellingham Stars in Louis Vuitton’s SS26 Campaign

The getaway, reimagined. Louis Vuitton has unveiled its Spring-Summer 2026 Pre-Collection, a countryside-inspired escape led by Men’s Creative Director Pharrell Williams and fronted by none other than Jude Bellingham.

Described as a blend of Parisian sophistication and British dandy flair, the campaign frames Bellingham as the perfect muse- a modern icon whose effortless style bridges luxury, sport, and culture.

As one of Louis Vuitton’s Friends of the House, Bellingham continues to shape the evolving relationship between football and fashion, embodying the new generation of athletes who move seamlessly between the pitch and the runway.