FC Barcelona to Feature Ed Sheeran Logo on Special El Clásico Shirt with Spotify

In a groundbreaking fusion of music and football, FC Barcelona and Spotify have revealed that the logo of Ed Sheeran’s new album, Play, will grace the club’s jersey during this season’s El Clásico.

A New Chapter in the Barça–Spotify Partnership

This marks the seventh time the Spotify logo on the Barça shirt has been replaced with that of a musical artist featuring the likes of Coldplay, Drake, Karol G, Travis Scott and more, this time making Sheeran the first male solo pop artist to receive the honour. The special emblem will debut on 19 October during the women’s match against Granada CF and will then appear again for the men’s showdown with Real Madrid on 26 October.

Sheeran commands more than 92 million monthly Spotify listeners and has 14 songs in the platform’s “Billions Club,” underscoring his global reach. His latest album Play inspired by cross-cultural sounds and shared stories mirrors Barça’s identity as a club with global appeal.

More Than Just a Logo

The collaboration goes beyond the badge. Barça will sell limited-edition match shirts and lifestyle apparel, with presale opening 14 October (10 pm CEST) through Barça stores and online platforms. Two tiers of exclusivity will be offered:

• 1,899 match‐quality units (a nod to the club’s founding year)
• An even rarer batch limited to 22 signed shirts, each signed by the starting lineups of both the men’s and women’s games
• Plus 11 shirts personally autographed by Ed Sheeran

A complementary “Barça Matchday” playlist, curated by Sheeran, will also feature in the build-up to the Clásico. And in a first for this campaign, the special kit will make its way into KONAMI’s eFootball game, allowing gamers to use it in virtual matches starting 23 October.

Ed Sheeran expressed his excitement:

A Legacy of Music & Kits

Sheeran joins a distinguished list of past artists who have appeared on Barça’s shirt, including Coldplay, Travis Scott, Rosalía, Drake, The Rolling Stones, and Karol G. This campaign, known to generate strong collector demand and global buzz, underscores the club’s ambition to bridge sporting and cultural worlds.

As the date of the Clásico approaches, anticipation is rising not just about on-pitch rivalry, but about how music and sport will come together in one of football’s most-watched matches.

Images: FC Barcelona