If one were to follow the trajectory of various football-for-development initiatives, a discerning observer would note that since 2022, AC Milan and Off-White have launched the ‘I Support Sport for Change’ campaign. This endeavor is dedicated to fostering positive change within communities and demonstrating solidarity with those facing adversity.
Commencing in 2022, this collaborative effort saw the renowned football club, in conjunction with its esteemed style curator Off-White, embark on a mission to revitalize a youth sports center situated in the marginalized suburbs of Milan, specifically Gratosoglio.
In a continuation of their commitment to this cause, AC Milan and Off-White have once again joined forces this year, unveiling a limited edition t-shirt. A portion of the proceeds generated from the sale of these garments will be channeled towards supporting the foundation’s noble endeavors.
Building upon the success of previous years, the latest iteration of this campaign, conducted in collaboration with the Kenyan-based nonprofit organization Alice for Children, extends its reach even further. Under the banner of ‘I Support Sport for Change,’ this initiative aims to provide over a thousand vulnerable Kenyan girls with the opportunity to receive training and engage in football activities, thereby empowering them to transcend societal barriers and realize their full potential.”
