In a quest to pursue visibility on Women’s football, UEFA has announced it will centralize all broadcast rights for the Women’s Champions League from the group stage onwards
Previously, only the tournament’s final game has received media attention leaving each club responsible for the sales of rights to their home games in earlier rounds.
Starting in 2021/22, the change will mean UEFA will sell the rights to a 16-team group stage competition, producing every fixture for television or online streaming.
UEFA president, Aleksander Ceferin, said the changes add to UEFA’s efforts in doubling the reach and value of the Women’s Champions League and Women’s European Championship national team tournament as part of their first dedicated women’s soccer strategy, #TimeForAction.
“Today’s decision is a game-changer for women’s football,” Ceferin said.
“The world’s best women’s club competition will get both the platform and visibility it deserves.